Why get a business website? Perhaps this is the most asked question I get every time I call a local business or make a physical appearance. Or another variation of it: “What good would a website do anyhow?” “What’s the point of having one?” Sometimes the excuse is “I won’t ever need one.” One thing I will always be certain about is that every business should have a website regardless of what their target audience is.
You may be asking yourself this very question and that is why you stumbled upon this blogpost. Or, you’re just curious as to why we are operating a blog. Either way, I welcome you to join me as I dive into the key reasons your business must have a functional website.
New Market = More Business
I spent my time poking around various websites, collecting data about just how much traffic the Internet produces in the world of business. For instance, did you know that the average consumer will visit your site six times before making a purchase decision. Or how mobile users spend over 15 hours every week conducting research on that decision. Yet the real benefit to you is that 93% of people who used mobile platforms to research will go on to make a purchase.
A business website is a successful way to not only build your brand but expand your market to new and younger audiences. It is a fluid method of communication where the world can instantly read and receive your messages. For businesses that thrive, much of their success can be attributed to their online presence and interaction with local shoppers. The online retail industry alone is predicted to grow to $370 billion, up from $231 billion in 2012. By 2017, Millennials will have more spending power than any other age group. This is a huge deal for businesses since 72% of Millennials research and shop their options online before going to a store or the mall.
With the power to market your business at relatively low costs, it’s no wonder why websites are a key to business operations. An optimized and mobile-friendly website drives traffic straight to business. Why would anyone want to turn down business?
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